Below, we’ll be answering two essential questions every eCommerce marketer or business owner should be asking:
Let’s dive right in!
Why is SEO so important for eCommerce websites?
Well, let us tell you…
And while paying Google Ads, Bing Ads, and other search engines to prioritize your site can be an option for you to explore, the costs that come with the decision can be challenging to sustain in the long run.
How do I improve my eCommerce website SEO?
Plan out site structure
With a well-designed and consistent website system, your customers can enjoy smooth transactions, easy-to-navigate content, and less confusion.
Follow these quick recommendations to make your website more structured and customer-friendly:
- Use breadcrumb navigation to show your customers where they are on your website
- Optimize your eCommerce website content for mobiles
- Start building high-quality backlinks to help boost your rankings
- Give category-based pages their own keywords and content
Be clever with keywords
Carefully creating a solid keyword strategy can, therefore, help you rank higher in SERPs instead of picking your keywords at random.
Let’s put things into perspective:
However, there are other keywords that your customers are more likely to Use when searching for products similar to yours.
Here are a couple of great keyword research tools to help you find the right keywords:
- Google Search Console
- Ahrefs Keyword Explorer
- Moz Keyword Explorer
Create stellar and trustworthy content
Stellar content can come in various forms, such as blogs, videos, images, webpages, infographics, animations, product reviews, user-generated content, and so much more!
For example, a long-form infographic wouldn’t be as attractive if posted on Instagram, but It may just be the perfect content for a Facebook or Pinterest post.
Furthermore, try not to overpromise in your content, as this can mislead your clients into thinking your product can do something It wasn’t designed to do.
Try to be truthful with your copy — this can help raise the level of trust your customers have for your company.
Make sure product descriptions are SEO-optimized
While this technique may seem like the easiest way to get the job done, It doesn’t help your SERP rankings.
Well, because your product description will have been exactly the same as every other retailer selling the same product.
To ensure you get the searches and conversions you need, think about the keywords and questions your customers are likely to ask when searching for your product.
Create a buyer’s persona and formulate questions and concerns based on the needs and preferences of that persona.
What personal pain points do they need solutions for? What topics or things would they be interested in? What would stop them from buying your products?
Jot all of this down on a notebook or a large whiteboard for easier reference.
Once you’ve completed your list of questions, you can proceed to answer each one by writing a comprehensive product description.
Keep site categories strict and consistent
Inconsistent and confusing site categories can easily lead to customer frustration, which is not something any business owner wants to happen.
Still, many websites out there don’t care to double-check their site categories in case any of their products were placed in the wrong listing.
To keep these things from negatively affecting your business, It’s important to always check on your website categories. Make sure everything is in the right place so your customers can easily reach the products and services they are looking for.
Prioritize mobile experience
In this fast-paced world, convenience and ease are crucial to satisfying customers online. This is why prioritizing mobile experiences is an essential part of successfully increasing your eCommerce website conversions.
Consider the following elements:
- text visibility (can your customers read product labels, descriptions, and content well enough?)
- Page loading speed (does your website load quickly on mobile?)
- Pop-up Use and integration
- Clickability (are all elements on your website clickable on mobile?
- UI/UX experience
Explore the global marketplace
If you dream of expanding your business to a global scale, then exploring the global marketplace is a great way to begin your journey. This may mean investing a sizeable amount of money in global marketing and advertising.
However, if you don’t have the resources to do that just yet, a more affordable way to achieve the same goal is to try out marketplaces such as Amazon or eBay.
Both these business platforms can help sell your products internationally at minimal cost to you. This way, you can carefully gauge whether or not your products and service will have international acceptance. After evaluating your results, you can later proceed to invest in your own global SEO strategies to leverage your business.
Clean out all broken links and 404 pages
Broken links are challenging to spot, especially if you’re not someone who constantly checks their website content and pages. However, spotting these unresponsive links and 404 pages on time is essential to keeping your customers satisfied and your business running.
To sniff out 404 pages and broken links, there are a variety of tools you can Use, such as:
- Google search Console
- Dead Link Checker
- Screaming Frog
Your loading speed can make or break your eCommerce business. If your website takes too long to load, this gives your customers enough time to change their minds and move on to your competitors for their needs.
This not only loses you revenue but also affects your SERP ratings significantly.
- Optimize your website coding to improve webpage speed
- Optimize your website images by making sure they are in the right size and the right format
- Reduce redirects
- Leverage browser caching with apps like YSlow, so your customers won’t have to wait for web pages they’ve visited in the past to load again
Pay attention to images
It’s not just your written content that you need to practice SEO on; It’s also your image content. Image searches are making a comeback, and they have a huge influence on whether or not a customer will want to buy your product.